Giving Your Designer Helpful Feedback
giving your designer helpful feedback
Giving good feedback is crucial to making sure your design is as good as it can be and to ensure that the revisions process runs smoothly. It can be a tricky process if you are not used to it, so here are my tips on giving your designer helpful feedback.

Feedback is an essential part of a designers job, we need feedback. As a graphic designer, I want to work with you during the design process. I care about your business, your brand, and your feedback. Giving the right kind of feedback is vital to getting your design right. Here are my top tips on giving your designer helpful feedback:

1 – Share inspiration examples

Showing your designer examples of designs you think look good or are successful is useful as it helps us understand the tone you’re looking for and how simple or complex the task is. Though keep it simple – sharing 8 wildly different examples can be more confusing than helpful. But if there is a particular design style or colour scheme you like, please share it! 

2 – Don’t rush it.

Initial thoughts are often driven by emotion and personal taste, but design is more complex than that. If you can, take a bit of time and look at the design over a day or so. Consider how well it matches what you asked for, is it doing what you wanted? Think about the target audience, will it appeal to them?

3 – Don’t be too obscure.

Avoid frustrating and perhaps unnecessary rounds of revisions by giving clear feedback. To come up with a solution, your designer needs to understand the problem. Being told “I’m not really feeling it” or to “make it pop” isn’t very helpful without more context. Take the time to think through what’s behind your initial impression. Is the text too hard to read? Is the layout busy? If your designer knows why you like or dislike it, they’re better equipped to move in the right direction. You need to be able to describe the problem clearly and precisely, or we’re just chasing our tail. 

4 – Don’t be too precise.

At the other end of the spectrum is the feedback that leaves no room for creativity. Feedback like “change the font to #c36 Raleway 28pts” might not be the most suitable solution to the issue you are trying to solve. By describing the problem rather than defining the solution, you allow your designer to use their judgement and skill to determine the best solution.

5 – Don’t worry about feelings.

A good designer doesn’t become so attached to a design that they take every revision to heart. Sometimes things do go amiss, the brief may have been misinterpreted or goals can change but that is all part of the process. We want your feedback – tell us what is going on and we can work collaboratively to find the solution.

6 – Don’t count on “knowing it when you see it”.

This is code for “I have no idea what I want” which can lead to your designer guessing what you might want, rather than thinking objectively about the goals of the project. There are a few ways to rectify this problem:

  • Start the project with a clear idea of what you want and why. It can be helpful to find inspiration online and share it with your designer at the start of the project.
  • Understand that the final product may differ from what you had in mind – but more often than not, it’ll be better. 

I hope you have found these tips on giving your designer helpful feedback useful.

about lvfg creative

I’m Lou, a freelance graphic designer based in Kent, UK. I work collaboratively with clients of all sizes.

After years of working in offices, I decided to take my skills freelance. It’s great to work with a mixture of clients across different sectors. 

I love working with great people to help their businesses thrive. I work closely with my clients to create high-quality work that meets the objectives and develop long-lasting relationships.

Sound good? Let’s work together.

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