What are brand assets and why are they important?

What are brand assets and why are they important? When it comes to building a strong and recognisable brand, having a cohesive set of assets is crucial. They are the visual and non-visual elements that represent your brand. They play a key role in shaping how your brand is perceived by your target audience. Here we’ll take a look at what they are, why they’re important and how to manage them effectively.

What are Brand Assets?

They are the visual and non-visual elements that represent your brand. They can include things like your brand name, logo, colour scheme, typography, imagery, messaging, and more. All of these elements work together to create a consistent brand identity that your audience can easily recognise and remember.

Why are Brand Assets Important?

There are several reasons why they are important for your business:

  1. Recognition. Makes it easier for your target audience to recognise your brand and distinguish it from your competitors.
  2. Consistency. Helps to ensure that your marketing and communications are consistent in terms of look and feel, tone of voice, and messaging.
  3. Trust. Can help build trust with your target audience and make your brand feel more reliable and professional.

How to Create and Manage Brand Assets

Creating and managing them can be a complex process, but here are a few key steps to help you get started:

  1. Define your brand identity. Before you can create any brand assets, you need to have a clear understanding of your brand’s identity. This includes things like your values, mission, and vision, as well as your target audience and unique selling points.
  2. Develop your visual identity. Once you have a clear understanding of your brand’s identity, you can start developing your visual identity. This includes things like your name, logo, colour scheme, typography, and imagery.
  3. Create brand guidelines. To ensure consistency across all of your marketing and communications, it’s important to create guidelines that detail how your assets should be used. This can include things like rules around logo placement and usage, colour palettes, and tone of voice.
  4. Manage your brand assets. Once you have them in place, it’s important to manage them effectively. This can include things like creating a centralised library and implementing workflows for approving and distributing them. It’s also important to regularly review and update your guidelines.

Conclusion

Brand assets are a crucial part of building a strong and recognisable identity for your business. By developing a clear identity and creating a cohesive set of assets, you can differentiate your brand from your competitors. This also builds trust with your target audience and ensures consistency across all of your marketing and communications materials. With the right strategy and tools in place, you can create and manage your brand assets effectively and help your business grow and thrive.

about lvfg creative

I’m Lou, a freelance graphic designer based in Kent, UK. I work collaboratively with clients of all sizes.

After years of working in offices, I decided to take my skills freelance. It’s great to work with a mixture of clients across different sectors. 

I love working with great people to help their businesses thrive. I work closely with my clients to create high-quality work that meets the objectives and develop long-lasting relationships.

Sound good? Let’s work together.

More from
the blog