This was such a special project to be part of - Amuga Spirit is an aromatic bitters brand rooted in tradition, crafted from a cherished family recipe passed down through generations. I was brought on board to help bring this legacy to life visually, starting with a branding package including a logo, brand guide, and packaging design for their 200ml bottle.
The branding needed to feel bold, meaningful, and premium - a reflection of the care and heritage behind the product. The original logo design incorporated the Ghanaian flag to proudly honour the drink’s origins. The label design struck a balance between tradition and shelf appeal, creating something that felt both rooted and refined.