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Better Decisions is a coaching company that works with high-level investment managers. My first project with them was to design a four-page document for their year-long programme, Decisions 365.
Coaching Collateral Design
Each page represented a season of the year and featured imagery of a tree evolving through the seasons - a visual metaphor for the journey participants go on across the 365 days.
Since then, I’ve continued working with Better Decisions on a variety of design assets, including branded PDF newsletters and a flyer-letter hybrid that explains their work around risk attitudes. It’s been a lovely ongoing partnership with a clear and consistent visual identity.
